How We Rate Bookmakers & Bonuses
Our rating system is designed to be transparent, fair, and helpful. We evaluate every bookmaker and bonus offer using a comprehensive methodology developed by betting industry experts.
Independence
Our ratings are not influenced by affiliate relationships. We rate objectively based on our criteria.
Transparency
Every rating factor and weight is published here. No hidden criteria or secret scoring.
Expertise
Ratings are developed by professionals with 10+ years in the betting industry.
Bookmaker Rating System
Overall score out of 5.0 based on 6 key categories
Final Rating Formula
Weighted average of all category scores
Licensing & Regulation
We evaluate the regulatory status and licensing credentials of each bookmaker.
The gold standard for UK players, ensuring strict player protection.
Highly respected EU gambling license with strong oversight.
Gibraltar, Isle of Man, and other tier-1 jurisdictions.
Track record of regulatory compliance and any past sanctions.
Payment Security
Assessment of payment processing, data protection, and financial security.
256-bit SSL encryption for all transactions.
Range of deposit and withdrawal options available.
Time taken to process and complete withdrawals.
Player funds held separately from operating capital.
Odds Quality
Comparison of odds margins and value offered across different sports and markets.
Lower margins mean better value for bettors.
Number and variety of betting markets offered.
Speed and accuracy of in-play odds changes.
How often odds are competitive vs. market average.
Betting Features
Evaluation of betting tools, features, and functionality.
Availability and fairness of cash out feature.
Custom bet creation tools and flexibility.
Quality and coverage of live sports streaming.
App quality and mobile website functionality.
Customer Service
Quality and accessibility of customer support services.
Round-the-clock support access.
Speed of response across all channels.
Live chat, phone, email, and social media support.
Effectiveness in resolving customer complaints.
User Experience
Overall usability, design, and navigation assessment.
Clean, intuitive interface and layout.
Easy access to markets, account, and features.
Site speed and reliability under load.
Compliance with accessibility standards.
Trust Score
Our proprietary safety and reliability score (0-100)
The Trust Score is a separate metric from our overall rating that specifically measures the safety and reliability of a bookmaker. It's calculated using the following factors:
Established bookmakers with longer track records score higher.
10+ years = 100 points, 5-10 years = 80, 2-5 years = 60
Publicly traded or well-known brands with transparent ownership.
FTSE listed = 100, Major brand = 85, Smaller operator = 60
Past fines, sanctions, or warnings from regulators.
No issues = 100, Minor issues = 70, Major issues = 40
Track record of handling disputes and complaints fairly.
Based on public records and industry databases
Evidence of sound financial management and stability.
Strong balance sheet, parent company backing
Trust Score Interpretation
Highly trusted, long-established
Trusted, reliable operator
Generally safe, some concerns
Proceed with care
Country Regulation Rating
How we score gambling regulation by country (0-100)
Regulation Score Formula
Comprehensive assessment of each country's gambling framework
Regulation Status Classifications
We classify each country's gambling regulatory status into one of five categories:
Clear laws, licensed operators, active enforcement
Some gambling forms legal, evolving framework
State-controlled gambling, limited competition
Unclear laws, operators often tolerated
Gambling banned, strict enforcement
Regulatory Framework
Player Protection
Market Openness
Consumer Rights
Anti-Money Laundering
Score Interpretation Guide
Gold standard regulation
Strong framework
Adequate protection
Some concerns
Major gaps
What We Evaluate for Each Country
Data We Collect
- • Official gambling legislation and regulations
- • Regulatory authority structure and enforcement powers
- • License types available and requirements
- • Tax rates and market size data
- • Player protection measures (self-exclusion, limits)
- • Market statistics (GGR, player numbers)
- • Recent regulatory news and updates
Key Protection Measures
- • National self-exclusion registries
- • Mandatory deposit/loss limits
- • Reality check notifications
- • Responsible gambling resources
- • Age verification requirements
- • Advertising restrictions
- • Dispute resolution processes
Bonus Rating System
How we evaluate bonus offers (0-100 score)
Bonus Score Formula
Each bonus is scored independently
Wagering Requirements
Lower wagering requirements mean easier bonus clearing.
Minimum Odds
Lower minimum odds give more flexibility for qualifying bets.
Time Limit
Longer time limits provide more opportunity to meet requirements.
Bonus Value
The actual monetary value relative to deposit requirements.
Terms Clarity
How clear and transparent the bonus terms and conditions are.
Market Restrictions
Fewer restricted markets means more betting flexibility.
Overall Bookmaker Bonus Rating
Each bookmaker receives an overall bonus rating based on the average score of all their bonus offers, weighted by bonus type importance:
Frequently Asked Questions
Common questions about our rating system
Explore Our Ratings
Now that you understand our methodology, explore our bookmaker reviews, bonus comparisons, and country regulation guides with confidence.